NICO HOBSON - OWNER OF WINDCRADIO.COM
By Nigel Jamal
How long has WinDCRadio.com been in business?
It will be our 8th anniversary coming up this year.
What motivated you to start the station?
I started WinDCRadio.com from all of the independent artists that were trying to get on Go-Go Radio. I came in to handle the programming of Go-Go Radio and as of January 15th it will be 10 years. We created Go-Go Radio strictly for the Go-Go culture. Go-Go Radio had become so big and popular that everyone in the area was trying to get an interview. I had some programming that suited the independent artist the best, which was my morning show, so I started the entire radio station from that content. Initially, we called the radio station Ryze Radio, but due to some bad business with some of the people I had managing the station I had to make some changes. Once that happened my partners and I decided to change the stations name. The name WinDC actually came from a good friend of mine, Kevin Blackmen. He used to do parties called WinDC. He worked in the studio across from us and after some conversations we agreed on calling the station WinDCRadio. The name WinDC is really about the train of thought we wanted people to have that were involved in the station. We wanted people to have a winning attitude and that’s where we progressed from.
What has been some of the obstacles you’ve had to overcome to stay in the game so long?
The main obstacle has been the people. Sometimes as Black folks we are our own worst enemy. If we would work together, this could be a lot easier of a road. One thing that no one can ever say about me is that I’m a cruddy dude. If I eat, everybody eats. Matter of fact, sometimes I’ll let everybody else eat before me so I can make sure the ship keeps moving. I believe that’s what leadership is all about.
How does WinDCRadio.com affect the independent artist community?
WinDCRadio.com is solely for the independent artist. That is why it was built. Our mantra is called “The Platform for Independent Artist and Entrepreneurs”. Truthfully, every independent artist is an entrepreneur. We’re also here to assist artists on how to properly maneuver in the music business.
There have been numerous internet radio stations launched over the years. What has made WinDCRadio.com standout?
We were one of the initial stations, Go-Go Radio was. We’ve had our own app. We were doing online event ticket sales before Eventbrite existed. We have always been forward thinking. We’ve stayed relevant by staying original. I also believe in being a people person. Over the years I’ve learned that you have to deal with everybody differently. It’s been about understanding people, dealing with people, and loving our people.
Are their shows on WinDCRadio.com that caters to the Hip Hop community?
Definitely. One of the longest running shows was by my man Trust who started “Club Plug Radio”. He recently passed, so his show has ended, but it was one of our initial shows that became extremely successful. Another show that’s been with us for very long time as well, almost 3 years, is “Grind Season Radio” with Girard Street Garvey. That’s our premiere Hip Hop show. He’s an artist himself, one of the senior artists in the area.
Do you have any words of encouragement for other entrepreneurs trying to make their business work?
It’s a lot easier if you love what you’re doing when you get up in the morning. If you’re going to be an entrepreneur, do it at something you really love and feel invested in. I invested my personal life savings into this radio station to get into this business. I started in radio as an intern at WKYS. I became a Producer and then I was an On-Air Personality. A couple years in I decided that Internet Radio was the way to go. I said over 10 years ago that the cell phone would become the new computer and that the internet would be in cars. It was just my vision. So, know what you want to do and follow your spirit to get it done.
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